Product Designer with 5 years shipping SaaS, creative tools, and AI-powered experiences, focused on making complex products feel simple.

I work across the full product surface: information architecture, interaction design, and design systems. I embed closely with engineering and product teams, and I use AI as a core part of how I design, to think wider and move with more intention.

Selected projects

Explore my ever-evolving selected projects

Optimizing Code Distribution

How I eliminated a redundant internal tool and unified the on-site gifting workflow under one platform --> improving speed, reducing error, and making engineers (and event staff) happy.

See the project

Optimizing Code Distribution

How I eliminated a redundant internal tool and unified the on-site gifting workflow under one platform --> improving speed, reducing error, and making engineers (and event staff) happy.

See the project

Cultivate PCG: Cultivating a Seamless Gifting Experience

How do you translate the elegance and personalization of in-person gifting into a seamless digital experience?

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Cultivate PCG: Cultivating a Seamless Gifting Experience

How do you translate the elegance and personalization of in-person gifting into a seamless digital experience?

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Reimagining Corporate Gifting Flows

Streamlining the gifting user-flow

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Reimagining Corporate Gifting Flows

Streamlining the gifting user-flow

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Pantone® Palette Generator

AI-powered color exploration tool designed to help creatives generate and refine palettes using Pantone’s extensive color libraries.

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Pantone® Palette Generator

AI-powered color exploration tool designed to help creatives generate and refine palettes using Pantone’s extensive color libraries.

See the project

Pantone® Palette Generator

AI-powered color exploration tool designed to help creatives generate and refine palettes using Pantone’s extensive color libraries.

See the project

Feedback

Insights from leads and peers who have guided and witnessed my professional growth.

Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.
Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.
Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.
Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.

Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.
Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.
Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.
Evan Mora
Senior Software Engineer at Engrain
Hassnaa is a brilliant designer and an exceptional coworker. Her expertise lies in wireframes, feature designs, and branding concepts. Moreover, she is an incredible person to interact with daily. Her infectious energy and passion make her a joy to work with.
Allie Reitz
🤓 Entreprenerd • 🌱 gBETA Greeley • 🚀 Meep
Hassnaa is a badass individual who has no fear! She did not hesitate to jump in and take initiative on client projects. She is a great communicator and can interface professionally with clients, while designing on-the-fly. I would highly recommend Hassnaa for any UX design work you might need!
Julie Thompson
Product Manager at Cultivate PCG
Building a brand-new product is inherently challenging, but Hassnaa approached each uncertainty with adaptability, grace, and a fantastic sense of humor. Her passion for creating meaningful user experiences and her dedication to the team made her an invaluable teammate and an irreplaceable asset to Cultivate.
Brian O'neil
Engineer Leader
Hassnaa is a dedicated, forward-thinking, and highly skilled UX Designer who would be an asset to any team looking to elevate their user experience. I highly recommend Hassnaa and look forward to seeing the future impact she makes in her career.