Hassnaa E.

Product Designer

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Stack + Skills

UX & Product Design: User Research · Usability Testing · Interaction Design · Information Architecture · Prototyping · Wireframing · User Flows · Personas · Journey Mapping · Design Systems · Automation · Design Kits · QA Testing · Handoffs

Tools & Tech: Figma · Sketch · Adobe Creative Cloud · Photoshop · Illustrator · InVision · Optimal Workshop · Miro · Procreate · hotjar · Jira · Notion · Productboard · Asana · Google Suite · ChatGPT · AI-powered Automation

Soft Skills: Collaboration · Empathy · Active Listening · Feedback · Adaptability · Presentation · Strategic Thinking · Storytelling · Humor

Experience

IC - UX Consultant

Pantone

Jul 2025 - Current

As an independent UX consultant for Pantone Connect, I worked across the platform end-to-end, rethinking the information architecture, surfacing tools that were buried deep in the experience, and streamlining the user journey. I designed the AI Palette Generator, which reached users across 101 countries in its first week. I led the Navigation Revamp through multiple shipped iterations, built out the design system in Figma, and redesigned the upsell and registration flows that drove an 80% conversion rate. Throughout the engagement I worked closely with AI, including Claude, to move fast, think wider, and push the quality of every concept further.

Product Designer

Cultivate PCG

Jul 2022 - Jan 2025

Led the UX/UI strategy for Cultivate’s gifting platform, evolving it from MVP to a market-ready product with a scalable design system and a redesigned website that increased conversions by 20%. Developed user flows, wireframes, and prototypes, enhancing engagement and retention while collaborating cross-functionally to refine user journeys. Drove 30% WAU for paid users, helped generate $50K+ in revenue in the first month of a free subscription model, and contributed to 300+ sign-ups in under a year. Ensured a high-quality product through QA testing and design validation with engineers.

UX Designer

Meep

2022

Designed end-to-end UX/UI for both platforms, creating wireframes, prototypes, and high-fidelity UI in Figma while developing scalable design systems and UI Kits for consistency. Led cross-functional design reviews with engineers and stakeholders, iterating in real time to align with user needs and technical feasibility. Conducted usability testing, heuristic evaluations, and information architecture optimization, enhancing accessibility, engagement, and workflow efficiency. For Glazier Clinics, designed a web and mobile educational platform, improving navigation and user experience, while for Legal Pal, streamlined legal assistance processes to improve accessibility and efficiency.

Designer & Illustrator

Freelance

2010 - Present

Transforming early-stage concepts into high-fidelity wireframes and interactive prototypes, creating seamless user experiences for small businesses and startups. Conducting user research, usability testing, and persona development to drive strategic design decisions and optimize user journeys. Designing intuitive web and mobile interfaces with a human-centered approach, leveraging digital illustration to enhance engagement and onboarding.