Stack + Skills
UX & Product Design: User Research · Usability Testing · Interaction Design · Information Architecture · Prototyping · Wireframing · User Flows · Personas · Journey Mapping · Design Systems · Automation · Design Kits · QA Testing · Handoffs
Tools & Tech: Figma · Sketch · Adobe Creative Cloud · Photoshop · Illustrator · InVision · Optimal Workshop · Miro · Procreate · hotjar · Jira · Notion · Productboard · Asana · Google Suite · ChatGPT · AI-powered Automation
Soft Skills: Collaboration · Empathy · Active Listening · Feedback · Adaptability · Presentation · Strategic Thinking · Storytelling · Humor
Experience
Product Designer
Cultivate PCG
Jul 2022 - Jan 2025
Led the UX/UI strategy for Cultivate’s gifting platform, evolving it from MVP to a market-ready product with a scalable design system and a redesigned website that increased conversions by 20%. Developed user flows, wireframes, and prototypes, enhancing engagement and retention while collaborating cross-functionally to refine user journeys. Drove 30% WAU for paid users, helped generate $50K+ in revenue in the first month of a free subscription model, and contributed to 300+ sign-ups in under a year. Ensured a high-quality product through QA testing and design validation with engineers.
Product Designer
Cultivate PCG
Jul 2022 - Jan 2025
Led the UX/UI strategy for Cultivate’s gifting platform, evolving it from MVP to a market-ready product with a scalable design system and a redesigned website that increased conversions by 20%. Developed user flows, wireframes, and prototypes, enhancing engagement and retention while collaborating cross-functionally to refine user journeys. Drove 30% WAU for paid users, helped generate $50K+ in revenue in the first month of a free subscription model, and contributed to 300+ sign-ups in under a year. Ensured a high-quality product through QA testing and design validation with engineers.
Product Designer
Cultivate PCG
Jul 2022 - Jan 2025
Led the UX/UI strategy for Cultivate’s gifting platform, evolving it from MVP to a market-ready product with a scalable design system and a redesigned website that increased conversions by 20%. Developed user flows, wireframes, and prototypes, enhancing engagement and retention while collaborating cross-functionally to refine user journeys. Drove 30% WAU for paid users, helped generate $50K+ in revenue in the first month of a free subscription model, and contributed to 300+ sign-ups in under a year. Ensured a high-quality product through QA testing and design validation with engineers.
UX Designer
Meep
2022
Designed end-to-end UX/UI for both platforms, creating wireframes, prototypes, and high-fidelity UI in Figma while developing scalable design systems and UI Kits for consistency. Led cross-functional design reviews with engineers and stakeholders, iterating in real time to align with user needs and technical feasibility. Conducted usability testing, heuristic evaluations, and information architecture optimization, enhancing accessibility, engagement, and workflow efficiency. For Glazier Clinics, designed a web and mobile educational platform, improving navigation and user experience, while for Legal Pal, streamlined legal assistance processes to improve accessibility and efficiency.
UX Designer
Meep
2022
Designed end-to-end UX/UI for both platforms, creating wireframes, prototypes, and high-fidelity UI in Figma while developing scalable design systems and UI Kits for consistency. Led cross-functional design reviews with engineers and stakeholders, iterating in real time to align with user needs and technical feasibility. Conducted usability testing, heuristic evaluations, and information architecture optimization, enhancing accessibility, engagement, and workflow efficiency. For Glazier Clinics, designed a web and mobile educational platform, improving navigation and user experience, while for Legal Pal, streamlined legal assistance processes to improve accessibility and efficiency.
UX Designer
Meep
2022
Designed end-to-end UX/UI for both platforms, creating wireframes, prototypes, and high-fidelity UI in Figma while developing scalable design systems and UI Kits for consistency. Led cross-functional design reviews with engineers and stakeholders, iterating in real time to align with user needs and technical feasibility. Conducted usability testing, heuristic evaluations, and information architecture optimization, enhancing accessibility, engagement, and workflow efficiency. For Glazier Clinics, designed a web and mobile educational platform, improving navigation and user experience, while for Legal Pal, streamlined legal assistance processes to improve accessibility and efficiency.
Designer & Illustrator
Freelance
2010 - Present
Transforming early-stage concepts into high-fidelity wireframes and interactive prototypes, creating seamless user experiences for small businesses and startups. Conducting user research, usability testing, and persona development to drive strategic design decisions and optimize user journeys. Designing intuitive web and mobile interfaces with a human-centered approach, leveraging digital illustration to enhance engagement and onboarding.
Designer & Illustrator
Freelance
2010 - Present
Transforming early-stage concepts into high-fidelity wireframes and interactive prototypes, creating seamless user experiences for small businesses and startups. Conducting user research, usability testing, and persona development to drive strategic design decisions and optimize user journeys. Designing intuitive web and mobile interfaces with a human-centered approach, leveraging digital illustration to enhance engagement and onboarding.
Designer & Illustrator
Freelance
2010 - Present
Transforming early-stage concepts into high-fidelity wireframes and interactive prototypes, creating seamless user experiences for small businesses and startups. Conducting user research, usability testing, and persona development to drive strategic design decisions and optimize user journeys. Designing intuitive web and mobile interfaces with a human-centered approach, leveraging digital illustration to enhance engagement and onboarding.
Education
General Assembly
User Experience Design Immersive | 480 hours
2022
General Assembly
User Experience Design Immersive | 480 hours
2022
General Assembly
User Experience Design Immersive | 480 hours
2022
Portsaid University
Bachelor's Degree in Art Education
2011
Portsaid University
Bachelor's Degree in Art Education
2011
Portsaid University
Bachelor's Degree in Art Education
2011
Get in touch
Shoot me an email or schedule a call! I'd love to chat!
hassnaaeltanahy@gmail.com
Get in touch
Shoot me an email or schedule a call! I'd love to chat!
hassnaaeltanahy@gmail.com
Get in touch
Shoot me an email or schedule a call! I'd love to chat!
hassnaaeltanahy@gmail.com